The farm we currently use is Big Georges . It is very specilized-goats, goat milk products, hens and pigs. It gives us valuable ideas about running the farm but for our purpose it is not enough as we need to offer variety of products for an all year round diet.
The first matter of grave importance is of course location. We have been looking for it since early 2012. Initially Eleshnitza region was our top aim. Factors in favour were land prices, connections with locals, proximity to a potential market-Bansko. We met the mayor to apply for land purchase but it went as far as Razlog and then all stopped-probably for the better as the land there was not a top pick save for price. I then also offered to barter my property there for land in exchange but only got few offers, none what we were looking for. Then-in 2015-the idea was floating to rent some land next to Big Georges farm but this didn`t go further either. In the meantime however the other important components started to fall in place,and namely:
management and staffing
the overall concept
Looking back at our first business plans and concepts dating back from 2011-2012 I have to say we have come a great way forward and have something in the pipeline that has great chances of being a unique product and reasonably successful financially.
Lets face it-in the age of internet and high technology-it has become absurdly difficult to source good food, it has been much easier few thousands years ago…it has probably taken between 50-60 years to put on everyman`s plate cheap steaks and chickens, but in the process we obliterated taste and quality.
As Orwell put it-good food needs dirty treatment, good, real products needs to be touched by hands, not iron, and dripped in few drops of sweat rather than weed killer.